The Viking

THE VIKING ⚔️

Red Wine Overnight Meat Marinade & Dipping Sauce

Soak. Rest. Feast.

The Viking is something completely different from the rest of The GOAT range.

It's a rich, savoury red wine marinade and dipping sauce with a deep, full-bodied flavour that's hard to describe until you've tasted it.

There's richness from the red wine, a beautiful savoury depth, subtle sweetness, a little tang and a deep BBQ character that all comes together into one seriously unique flavour.

And there are two completely different ways to enjoy it.

1. SOAK IT OVERNIGHT

This is where The Viking really earns its name.

Pour it generously over your favourite meat, cover it and leave it in the fridge overnight for around 24 hours.

While you're sleeping, the meat is soaking up all that rich flavour.

The next day, take it out and cook it your way — BBQ it, grill it, roast it, smoke it or cook it low and slow.

Instead of simply adding sauce after cooking, you've given the marinade time to become part of the meat itself.

It's particularly good with:

🥩 Steak & Beef — Let it soak overnight before hitting a hot grill.

🔥 Brisket & BBQ Meats — Perfect when you're already putting time and effort into a serious cook.

🐑 Lamb — The richness of the marinade works beautifully with lamb.

🍗 Chicken — Give ordinary BBQ chicken a completely different flavour.

🥓 Beef Jerky — An incredible way to use The Viking. Marinate your beef before smoking or dehydrating it and let that rich flavour become concentrated in the jerky.

Pour it on tonight. Cook it tomorrow.

2. POUR IT. DIP IT. EAT IT.

Here's the other side of The Viking.

You don't have to marinate anything.

Pour some straight from the bottle into a dipping bowl and put it on the table.

And this is where we've discovered two combinations that are absolutely incredible:

ROAST CHICKEN + THE VIKING

Cook your roast chicken exactly how you normally would.

Then pour The Viking into a small bowl on the side and dip the hot roast chicken straight into it.

That combination of crispy roasted chicken, juicy meat and the rich red wine flavour of The Viking is ridiculously good.

No overnight preparation.

No complicated recipe.

Roast. Dip. Eat.

ROAST LAMB + THE VIKING

If there's one combination you need to try, this might be it.

Slice your roast lamb, pour The Viking into a dipping bowl and dip each piece as you eat.

The richness of the lamb and the deep savoury red wine flavour work incredibly well together.

Add roast potatoes and vegetables and you've suddenly turned a traditional Sunday roast into something completely different.

It's simple — but seriously good.

ONE BOTTLE. TWO WAYS.

That's what makes The Viking so versatile.

MARINADE IT

Give your meat the full overnight treatment and allow the flavour to soak deep into the meat.

OR DIP IT

Open the bottle, pour it into a bowl and start eating.

No preparation required.

INSPIRED BY THE VIKINGS

The inspiration for The Viking comes from the great Norse explorers and the way food played such an important role in surviving long journeys, harsh winters and demanding physical lives.

Meat was an important part of the Norse diet, and techniques such as smoking, drying, salting and fermenting helped preserve food for the difficult conditions they faced.

They understood something we're still obsessed with today:

Good meat, fire and time can create something incredible.

The Viking takes inspiration from that world.

We're not claiming Viking warriors had our exact marinade sitting beside their longships.

It's about the spirit behind it.

Prepare the meat. Give it time. Cook it over fire. Gather around. Feast.

And if those warriors had been able to dip a piece of roast lamb into The Viking...

we reckon they would have emptied the bottle.

THE VIKING ⚔️

Rich. Savoury. Bold. Red Wine Flavour.

Use it as an overnight marinade for serious flavour...

or simply pour it into a bowl and use it as an incredible dipping sauce, especially with roast chicken and roast lamb.

Two completely different ways to enjoy one seriously unique sauce.

SOAK. REST. FEAST.

→ GRAB THE VIKING AND DISCOVER YOUR FAVOURITE WAY TO USE IT.